¹School of Business, Renmin University of China, Beijing, China
²School of Adult Education, Renmin University of China, Beijing, China

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Abstract—The purpose of this study is to examine the effects of country-of-origin image, consumer ethnocentrism and animosity on the purchase of domestic and foreign products in China. AMOS software was used to analyze the data from the questionnaire survey. The results indicate that the effects of consumer ethnocentrism are significant in the case of domestic and foreign products in China, and the hypotheses of country-of-origin image on purchase intention of domestic products, animosity on perceived quality of both domestic and foreign products are not supported. Implications for managers of domestic and multinational companies are also discussed.

Index Terms—country-of-origin image; consumer ethnocentrism; animosity; AMOS

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Cite: Xianguo Li, Jing Yang, Xia Wang, and Da Lei, "The Impact of Country-of-Origin Image, Consumer Ethnocentrism and Animosity on Purchase Intention," Journal of Software vol. 7, no. 10, pp. 2263-2268, 2012.